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The Climate Carton

  • Maddie Powell

The Climate Carton is aimed at children aged 7-10 and their parents. Providing easy, actionable steps to start living a more sustainable lifestyle. Both adults and children learn through engaging activities both within, and outside, the home. THE CLIMATE CRISIS The climate crisis is here and we all know about it. The planet is approaching dangerous levels of warming, the life in our seas is suffering and our bees are struggling to survive. The need for all of us to make changes in our lives as well using our political and economic leverage has never been more pressing. Solutions beyond palliative measures which modify the underlying social and commmercial influence. There are ways we can pressure those entities producing waste and capitalising on industrial environmental impact.   Awareness of the Climate Crisis is commonplace now, but many parents feel helpless and overwhelmed by the vast amount of information available. Parents worried about their children’s future want to be part of the solution but may not know how. These parents may feel alienated by groups like Extinction Rebellion, unable to identify with its members.

Research of the parental audience has shown that they are looking for digestable information and things they can read after the children are in bed and fit within their schedule. They already have busy schedules and eating into a parent’s limited free time would be counter productive. Therefore, all the activities, reading a products in this carton are designed to fit into busy family life.

The carton itself is made of tetrapak. Allowing it to be mass produced at low cost while still being evironmentally friendly and suitable for the project. It was important that the carton itself was waterproof with the first of the children’s climate carton challenges being to repurpose their carton as a planter. The pretty floral design across three faces of the carton make it nice to have on the windowsill while the children learn about home grown food. 

The carton is 160x160x200mm.
COLOUR PALETTE, CUSTOM FONT & LOGO

The two-part brand defines which contents are intended for parent and which for child. The illustration style has been designed to work for both audiences, with buildable elements designed to give flexibility in layout. The custom climate carton font was designed specifically for the project - it’s fun, playful, easy to read and age appropriate. It also works well for the adult audience, looking more sophisticated in the adult colour palette. 
CLIMATE CARTON CHALLENGES
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