Maddie Powell
Available

Maddie Powell

Digital Communications ExecutiveLondon, United Kingdom
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Maddie Powell
Available

Maddie Powell

Digital Communications ExecutiveLondon, United Kingdom
About me
I'm a resilient, working class, dyspraxic graduate who is naturally curious, always innovating and finding fun. I graduated from the Graphic Communication & Illustration course at Loughborough University in 2020 and love to work on animation, advertising, branding and illustration projects. I am really passionate about environmental, social and political issues - this is a big part of who I am and how I work. I was heavily involved with my university snowsport club and was a committee volunteer for three years. I do a lot of baking in my spare time and am on a mission to develop the perfect cookie.
Projects
  • Coronavirus Instructions for Men
    Coronavirus Instructions for MenThe final outcome for this project is a concept storyboard. I have designed characters, colour palette, font, scenery and story. The animation will take the audience (men aged 19-24) on a journey from indifference to awareness. The tone of the animation is light-hearted and fun, quickly moving to creepy and grotesque. The animation comes across as humorous throughout but the underlying message is very serious. The aim is to make the audience realise that they are not immune to coronavirus, there
  • The Climate Carton
    The Climate CartonThe Climate Carton is aimed at children aged 7-10 and their parents. Providing easy, actionable steps to start living a more sustainable lifestyle. Both adults and children learn through engaging activities both within, and outside, the home. THE CLIMATE CRISIS The climate crisis is here and we all know about it. The planet is approaching dangerous levels of warming, the life in our seas is suffering and our bees are struggling to survive. The need for all of us to make changes in our lives as
  • Januhairy Brand
    Januhairy BrandRebranding the Januhairy campaign which encourages women to grow their body hair during January - exploring body image and societal pressures. Januhairy also supports charities, asking for donations and fundraising. These branded deliverables are designed for use on social media, with a targeted audience of women aged 26-32.
  • Futures Project
    Futures ProjectWork produced while working for Snowsport England as a Graphic Design assistant. The futures project is an annual series of Freestyle Skiing and Snowboarding workshops aimed at children and teenagers. I chose to use photographs taken at previous workshops in the posters, creating an authentic connection to those taking part.
  • Project Nord
    Project NordFreelance Graphic Design and Illustration work done for Project Nord. Currently working on my first project for the company, creating a collection of Vintage Botanical style posters.
  • Big Book - Alice Through the Looking Glass
    Big Book - Alice Through the Looking GlassGroup project based around the Lewis Carroll story Alice Through the Looking Glass. My team and I designed a psychedelic typography based concept with a visual narrative based on an acid trip. Our coffee table book is aimed at nostalgic 1980's acid ravers.
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Projects credited in
  • Loughborough University, BA (Hons) Graphic Communication and Illustration
    Loughborough University, BA (Hons) Graphic Communication and IllustrationLoughborough University is proud to showcase the work of its 'Graphic Communication and Illustration’ graduates. Through their studies, these students have acquired the professional skills and training for a career in the creative industries. Combining theory and practice, from a grounding in the application of visual research and methods, applying core skills in illustration, typography and photography. This exhibition demonstrates the diversity of this talent, by students who are capable of
Work history
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    Junior DesignerPink Sky Design
    Cheltenham, United KingdomFull Time
    Creating branding, brand guidelines and designing logos for clients. Producing illustration and graphics for web, print and social media. Designing layout, content and UX/UI for websites & email newsletters. Social media strategy & planning for the studio and clients. Storyboarding and animating content for campaigns. Clients include Zespri, CPRE, berry producers and accounting firms.
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    InternBespoke Films
     - London, United KingdomInternship
    Film and video production company with a range of clients, primarily in the beauty and fashion industries. Completed research tasks and created decks regarding shoot locations and casting talent for high profile clients.
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Skills
  • Adobe After Effects
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Photoshop
  • Concept Ideas
  • Advertising Visualisation
  • Communication
  • Time Management
  • Organisation
  • Creative Strategy
  • Illustration
  • Animation
Education
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    BA (Hons) Graphic Communication and IllustrationLoughborough University
     - Loughborough, United Kingdom
    Coursework projects covered branding, publication design, animation, packaging, photography, professional pitching, typography and illustration. Built a good working knowledge of Adobe Creative Suite. Focus on effective communication and producing innovative and creative outcomes designed for a specific audience.
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    Art and Design FoundationLoughborough University
     - Loughborough, United Kingdom
    Explored different areas of visual communication.
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