The Conjuring 2 Live Experience - Warner Bros.
A live and very scary immersive theatrical experience as part of a PR campaign for the release of the horror movie Conjuring 2.
We teamed up with agency 1155, to create this immersive journey for Warner Bros.
The Conjuring 2 Live Experience took members of the press into some of the most disturbing moments of the film, via the premise that they were going to a pre-screening exhibition of the real-life story behind the film- the most documented paranormal case in UK history.
We created an audience journey that transitioned from ordinary to non-ordinary reality, from waking to nightmare and back again.