Those interviewed feature Professor of Psychology Chris French, famous mysteries and conspiracies author, speaker and researcher Andy Thomas, and Sam Knight and Callum Watts from the start-up Pollen8.
Notably, I visited Terry Prince at Beechenhill farm, who milks his cows in a more traditional way, in one big group, twice a day, almost pushing the cows where he wants them to be. But my visit to Nortons Dairy Farm and interview with the owner, Emily Norton, revealed an alternative way of milking cows, one where a voluntary robotic milking system milks the cows 24/7. The cows choose when they want to be milked and are free flow through the milking parlour, incentivised to visit the robot. This research made it clear that in a future of work, we will be less like Terry’s cows, traditionally pushed to be milked, and more like Emily’s cows, choosing when to be milked and wanting to be milked to feel of purpose and to relieve ourselves.