The Craft Juice Company

  • Charlotte Simcox (nee Kelly)
Health food, but not quite as you know it - that’s the ethos at The Craft Juice Company - naturally they wanted their brand to reflect that. With music and alternative pop culture important factors to consider, the logo I designed has a slight feel of the psychedelic text of sixties gig posters, but with a modern overall style. Bold, yet versatile, working well at various sizes - crucial for online and social use. It also works as an overlay, white out over rich coloured photography.

This fed through to my concept for the packaging, to let the colour of the product show through as much as possible. So a white logo on clear packaging, showing the colour of each juice. I chose two handwritten fonts, which have a craft feel, they’re also friendly and fun.