The Dandy Lab: Exploring the future of retail

Part menswear store, part testing platform for retail technology, The Dandy Lab in Spitalfields is London's. 'Discover. Shop. Learn and Share.' These are the four driving principles behind the newly opened menswear concept store 'The Dandy Lab' which aims to bring together the best of the physical and digital world. Founded by Peter Jeun Ho Tsang and Julija Bainiaksina, the store fuses fashion, lifestyle and technology to offer consumers a one-off retail destination, whilst placing British craftsmanship at its heart.