conceptual data visualization.
with a brief set by the judges at YouGov the task behind this one was so showcase the 'YouGov Profiles' marketing tool and the vastness of the data that comes with it.
by eliminating the middle hand and speaking directly towards the end costumers - the consumers that actually are providing the data in the first place - the outcome became an objectification of the abstract amount of data points they have. by calling upon common denominators and common ground - in this case a shoe shop - it will be easier for everyone to understand the importance and significant benefits that data supported marketing campaign can drive from.