Concept to completion. As elected 'Creative Director' I worked on this cross media and multi platform project alongside my last 8 months of studies. With such a multifaceted project nature my role was fluid from the beginning through to the end. By initially touching on everything from admin, sponsorship deals and communication with different in-house and outside departments the project made me gain thorough insights into creative event management, planning and execution. I concentrated on print > way finding > set design > overall look & feel of the VI > all merchandise + other brand assets and touch points.