TABLETS SHOULD IMPROVE A READING EXPERIENCE, NOT DIMINISH IT.
15 years after the first open e-Book and 7 years since Amazon Kindle, this is a relevant question to ask. Kindle skyrocketed the ebook market sales, one out of four books read in the US is electronic, we have better displays than ever to read them with the iPad mini… Yes
But this past 3 years the market growth has flattened. The ebook boom has stopped. So maybe it’s about time to consider if the digital experience of the ebook, specially for tablets, needs a fresh thinking. We took our most loved publisher to try our best.