The Dots x Pinterest - Reimagining Christmas

  • Anna & Eleanor
  • Eleanor Calsy-Harrison
  • Anna Wanczyk

It’s fair to say that 2020 has been an unusual year. A time of speculation and insecurity for so many of us, with a global pandemic and the climate crisis (amongst other things) turning the world on its head. Now is the time for optimism, welcome distractions and playful advertising. Lockdown or not, you can still have a Christmas dinner…and you can darn well still have peas! THE IDEA: The One That Got Away There’s always a pea that manages to escape, and Peter the Birds Eye Pea is an expert in plate escapology. When browsing Pinterest for Christmas inspiration, you’ll find Peter in all sorts of festive scenarios; nestled in a box of baubles, peeking from the mistletoe or rolling out from grandad’s new slippers... To target as many Pinterest users as possible in the run up to Christmas, Peter the pea will show up in some of 2020’s top search terms, such as ‘outdoor bars’ and ‘pet fashion’, as well as in key Christmas search terms. Follow Peter as he escapes through your seasonal search results… Let the festive escapades begin! This idea was chosen as one of the Top 5 ideas submitted for The Dots x Pinterest - Reimagining Christmas Campaign: If you'd like to find out more about the concept and strategy, please get in touch :)