The Brief
To create an event identity for FCB's annual internal award show - The Drafties.
The Concept
What makes a Draftie? The work.
So for the Draftie Awards identity 2016 we created a concept based around the work which makes FCB staff members worthy of winning one of these much sort after awards. We highlighted a key quality for each award category in a fun & quirky way, tying it back to the FCB workplace - the place where all the magic happens.
Concept ideation, art direction & event design.