Activation campaign for one of Essential Drink's most unique Irish whiskey brands.
Named after an old area of Dublin called 'The Liberties' where the streets were notoriously rough and referred to by the locals as hell.
The campaign sought to evoke the spirit of the brand and utilsed old engravings of when the area burt down together with a newly created campaign theme that was a play on the 'no place like home' phrase, fitting for the off trade.
