The Economist online ads
Raising eyebrows and subscriptions with online and social ads. The task was to encourage students to subscribe to The Economist, by intriguing them with ads that linked to articles that are free to read. These ads link to an article that discusses how Artificial Intelligence could make some job sectors redundant.
These ads link to an article debating the level of university tuition fees.
This ad links to an article about how banks are questioning
the need for an MBA qualification.
Targeted facebook ad