About me
An all-rounder creative copywriter who can develop big engaging campaign ideas and craft every little execution across a wide range of disciplines.
As an integrated creative, I've worked with some of the world's biggest brands including Volkswagen, The Economist, Adidas, Disney, Sony, Virgin Holidays and Wrangler.
I have a passion for tone of voice and can quickly adapt writing styles for different audiences. My campaign ideas are considered and I aim to answer business problems, not just tackle briefs.
I’ve been to Glastonbury seven times. You’ll often find me playing with LEGO. And I love to travel.
Projects
- Wimbledon outdoor advertisingThe All England Lawn Tennis Club welcomes over 500,000 visitors through its gates for the Wimbledon Championships every summer. The brief was to build excitement and anticipation at the moment of arrival in a way that aligned with the global proposition of ‘In Pursuit of Greatness’.
- The Economist online adsRaising eyebrows and subscriptions with online and social ads. The task was to encourage students to subscribe to The Economist, by intriguing them with ads that linked to articles that are free to read. These ads link to an article that discusses how Artificial Intelligence could make some job sectors redundant.
Work history
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Creative CopywriterDan Burns Creative Ltd
London, United KingdomFreelance
I have freelanced at agencies such as VCCP, Grey London, Proximity, Wunderman, Iris, RAPP, Elvis, CHI & Partners and Mullen Lowe among many more.
Working conceptually and writing copy TTL for brands including Volkswagen, Skoda, SEAT, The Economist, Virgin Holidays, RNLI, Disney, IKEA, Lloyds Bank, Halifax, Google, BT, Virgin Media, Sky, Arla, Highland Spring, Nature Valley, Coca Cola, Heineken, Galaxy and many more.
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Creative CopywriterBD Network
- London, United KingdomFull Time
Awards won – IPM Gold, Silver and 3 Bronze.
Concepts and content written through the line. From snappy headlines and scripts to long copy and presentation rationales. I’ve written flexible campaigns that adapt for all stages of a customer journey, as well as engage in each media format. Creative responses and pitch work presented to clients. Directed production of ads, including voice-over artists.
SONY – Lead writer for integrated global campaign for SONY Reader
Peugeot – Campaign for after-sales service, featured in showrooms across Europe
UNIQLO – Digital, mobile, experiential, POS
Ocado – TV, radio, press, outdoor
Whyte & Mackay – Radio, press, social, digital and on-pack promotion
Universal – Integrated campaign across TV, radio, retail, press
Coca-Cola (including Diet Coke, Dr Pepper, Fanta, Appletiser) – Online sales toolkit, experiential activity, press advertising
Virgin Media – POS, several experiential campaigns
Heinz – BTL campaigns for Pasta, HP Sauce, Five Beanz and Beanz
Singha Beer – Mobile app
Lurpak – store exclusive
Other work for brands including Kleenex, Nintendo, Nestea and Cineworld.
BD 121 programme – training for future business leaders as identified by senior management.
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Skills
- Copywriting
- Advertising
- Idea Generation
- Ideas Development
- Concept Ideas
- Activation
- Experential
- Digital
- TTL Campaigns
- Big Ideas
Education
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BA AdvertisingUniversity of Gloucestershire
- Cheltenham, United Kingdom
Developing Creative Advertising campaigns and crafting copywriting and art direction skills throughout different media and presenting those ideas to industry standard in an engaging way.