Wimbledon outdoor advertising
The All England Lawn Tennis Club welcomes over 500,000 visitors through its gates for the Wimbledon Championships every summer. The brief was to build excitement and anticipation at the moment of arrival in a way that aligned with the global proposition of ‘In Pursuit of Greatness’.
The response was a series of historical stories that
demonstrate how the AELTC has grown and improved
over time, merging modern ambition with great tradition.
These were displayed in Wimbledon and Southfields
tube stations, the world-famous queue and around
the grounds at SW19.