British sex toy manufacturer, Hot Octopuss, approached Manifest to blow the cobwebs off a taboo subject, celebrate masturbation and build global awareness of its groundbreaking ‘Guybrator’ product, PULSE. Commercially, the objectives were to drive traffic to the website and increase online sales.
The ‘Evolution of Masturbation’ was an engaging video tailored to five target markets, charting the evolution of masturbation through the ages.
The campaign smashed all objectives, propelling the brand into the media limelight.