The Extraordinary Italian Taste
A US campaign for the Italian Trade Agency, delivered across 4 states, that aimed to increase imports and investment in Italian trade by educating the US consumer about authentic Italian food. How to identify it, why authenticity is important and how is it achieved by Italian producers. My role in this campaign was: delivering the digital OOH, banner and print campaigns, producing a social content calendar for the ITA Facebook page, delivering creative assets for the ITA Wine event, client assistance on the Refinery 29 shoot, key US client English speaking contact
Content partnership with Refinfery 29. A series of short films shot with Elettra (Rossellini) Wiedemann who visits the producers of authentic Italian food in Bologna, Parma, Napoli and Tuscany.
Large DOOH formats live in Times Square on New Year's Eve 2016
US TVC