The Fashion Start-Ups

This portfolio of images is from a shoot I art directed back in 2015 at ELLE, UK. I have always been greatly passionate about promoting the next generation of creative talents, so was overjoyed with the task of getting a window into British fashion designers and their teams at the very start of their career. I wanted to keep the photographs intimate and personal to tell the story and realness of each designer in their very unique spaces. The opening spread is of the highly acclaimed fashion designer Molly Goddard who started her fashion debut working from a studio in her mothers house in West London • Photographs: Simon Di Principe, Words: Emma Sells