The Fierce & The Fiery (Competition Brief)

We were briefed with creating a new campaign for Burger King to boost youth engagement. At the heart of the campaign is the idea that 'Fire is better' pertaining to the fact Burger King flame grills their burgers. I decided to characterise the Whopper Burger into a celebrity style figure who would have their own fiery personality interacting with people online. The Whopper would be supported by new packaging, tv ads