The Founded Brand Reposition

Working with a brand consultant I theorised and visualised the new direction for The Founded. Gearing up to a website re-platform and rebrand before launching in the UK the brand had to be brought up to date and repositioned to better suit a changing demographic. I worked on reworking the brand logo and streamlining graphics whilst also bringing more energy and a new dynamism to the brand. As well as the brand elements I conceptualised the visual direction for future shoots and visual campaigns. Again the key theme was to bring in a new energy and movement to the imagery which also provides a unique way to show off the clothing.