Special Sauce Agency approached me to help them create a new striking web presence for North America’s largest known uncut diamond – The Foxfire. I put together the site visuals, UX journey and brochure, with Special Sauce coding up the site and adding their unique flavour.
Named after the resplendent Northern Lights, which in Aboriginal myth illuminates the night sky like a brush of undulating fox tails, the Foxfire diamond is the rarest of its kind. At 187.63 carats, the two-billion-year-old stone is the largest known, uncut gem-quality diamond ever to be discovered in North America. With a unique luminosity, the Foxfire gives off a singular glow, appearing to actually emit light.