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The future of customer experience

  • Nick Milne

The project focuses on the future of Customer Experience and how it best integrates with marketing. The project and will be concentrating on asking three key questions: 1. Should more CMO’s own CX within organisations? And why? 2. What is the changing role of the CMO and the marketing department to enable/justify CX ownership? 3. What are the agencies contributing?

The results of the research will be presented at the IPA's EffWeek Conference 2020 with supporting written publication
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  • The IPA (The Institute of Practitioners in Advertising) logo

    The IPA (The Institute of Practitioners in Advertising)

    • Advertising

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