About me

Go Ignite Consulting was founded by Nick Milne in January 2020. Why Go Ignite Consulting in Nick's words: "Setting up a Marketing Effectiveness accelerator has been an ambition of mine for the last 5 years. Marketing, as a department, has a key role in being the conduit to aligning and integrating the organisation to provide brilliant consumer experiences. Marketing Effectiveness is a key enabler to this. I have been fortunate enough to see the business opportunities and commercial return that a dedicated approach to effectiveness can have on an organisation. From helping create a culture of knowledge and learning, to creating and embedding bespoke effectiveness capabilities. With the experience I have, and the partnerships I have built, I believe now is the time to help brands accelerate their approach to Marketing Effectiveness."

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Projects

• 1

  WARC: Setting up an in-house marketing effectiveness functionAs part of WARC's Guide to Marketing Effectiveness April 2020, I wrote about my experience in setting up an in-house Marketing Effectiveness function
• The future of customer experienceThe project focuses on the future of Customer Experience and how it best integrates with marketing. The project and will be concentrating on asking three key questions: 1. Should more CMO’s own CX within organisations? And why? 2. What is the changing role of the CMO and the marketing department to enable/justify CX ownership? 3. What are the agencies contributing?

Work history

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Founder & DirectorGo Ignite Consulting
Jan 2020Devizes, United KingdomFreelance
Go Ignite Consulting is set up to help organisations become more effective and increase their return from marketing investment. We have three clear propositions to help organisations become more effective with their marketing. We have seen that the year 1 return of investing in Marketing Effectiveness can increase marketing ROI by over 30%.
Customer & Marketing Analytics DirectorSamsung UK
Apr 2017 - Dec 2019Chertsey, United KingdomFull Time
My role, sitting as part of the European Consumer & Market Insight Leadership Team, was to design and deliver the customer and marketing analytics capability to support Samsung Europe Office and all 15 local market subsidiaries

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Skills

• Marketing Analytics
• Presenting
• Marketing Strategy
• Marketing Research
• Customer Segmentation
• Business Intelligence
• Audience Targeting

Education

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MarketingUniversity of the West of England
Sep 1999 - Jun 2002Bristol, United Kingdom
BA (Hons) Marketing

Awards

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Best Data Aggregation InitiativeData IQ Awards 2019
For Samsung Europe's business intelligence platform, SmartBI
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Analytics and Insight LeaderData IQ Awards 2016