Cred Jewellery hold the title Ethical Jeweller of the Year 2018, awarded by the Jewellery Industry Awards. CRED Jewellery have been at the forefront of ethical jewellery since their beginnings as an enterprise project to support the work of the CRED Foundation, a charity campaigning on Education, Poverty and Human Rights issues.
CRED approached Greenwich University’s Natural Resources Institute (NRI) and commissioned independent academic research into the jewellery supply chain. When the NRI published their findings in 2003 their report Towards an Ethical Jewellery Business confirmed academically what CRED already knew anecdotally: the real ethical issue is the plight of the small-scale miner.
In 2003 Cred created a partnership with Colombian mining collective Oro Verde™, and with a transparent source of gold, refining and manufacturing, and launched the world's first independently certified environmentally and socially responsible wedding rings.
Cred is dedicated to the mines they work with, aiding their growth in the market place. In 2005, both CRED and Oro Verde™ were founder members of the Alliance for Responsible Mining (ARM), and in 2006 CRED brokered introductions between Oro Verde™, ARM and the Fairtrade Labelling Organisation (FLO): another step towards industry-wide change.
The standards of ethical and ecological mining that they set up with Oro Verde became the basis of the Fairtrade gold standard introduced on Valentines Day in 2011. The first certified Fairtrade gold jewellery was worn on the Oscars red carpet by Livia Firth.
With this, mines in Peru & Bolivia received the Fairtrade certification, including the Magdesa mine, who are now our main supplier of Fairtrade gold and silver. With the Fairtrade certification, we know that the small scale miners who mined the gold were fairly treated. The independently accredited system at Fairtrade ensures that the mining community adheres to a strict code of conduct made famous in the farming of Coffee, cocoa, sugar and bananas. It ensures that the mine pays the miners fairly, that there is no child labour and that there is good health and safety in the mine. On top of this the miners are also paid a Fairtrade premium of $2,000 a kilo to be used by the community to help develop the infra structure including schools, health clinics, water and electricity.
Whilst the Fairtrade gold certification was adopted by mines in South America, we were aware of the millions of miners in other areas of the world who did not have access to it. We are now working with Fairtrade in Africa and brought in the first African Fairtrade gold from Uganda, visiting the miners there throughout 2017 and 2018. Cred never do business with any mine until they have visited them ourselves to ensure that our customers receive the best assurance of where their gold is coming from.. Their classical collections feature simple and beautiful designs, many inspired by natural motifs.