The Game Larder / Brand Refresh

A family butchers that is an established presence on the local high street, needed an updated identity. Providing high quality produce, prepared with the artisan skills of traditional butchery is their ethos. It was important for the look & feel of the brand to reflect the tailored experience that each customer has when they visit the shop. Greeted with a warm tone of voice, like a regular popping in to buy their usual. Hand drawn still life studies from the shop floor add a human touch and sense of familiarity when customers are shopping or interacting with the brand online, creating a consistent and seamless visual presence.