About me

An experienced senior creative, specialising in branding, design and illustration. Moulding ideas from initial concepts through to execution across print and digital is a natural part of my design process, paying close attention to the full customer journey. My strengths lie in crafting and curating visual identities that are rooted in strategic design thinking. I also like to turn my hand to copywriting whenever the opportunity presents itself.

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Projects

• Académie du Vin Library / IdentityWine publishing in an age obsessed with digital experience = the evolution of existing branding to create a playful and versatile identity system that endeavours to hold its own within a digital landscape. Taking cues from the visual language of the wine world and pairing with some custom illustration along the way.
• Paindemic BakeryA bakery born out of lockdown in 2020. Naming and identity. A stamp of the logo was produced, which enabled the quick and cheap application of the branding to the simple brown paper bag packaging that the goods were delivered in. This was an important consideration when coming up with the concept, to ensure that the identity was fit for purpose.
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  Jack Wills FragranceProduct design, identity, packaging and accompanying collateral  for a brand new range of 5 fragrances and the corresponding bath & beauty products from concept through to execution. Including inked illustration for each fragrance. 
• Bud Supper ClubA London supper club that champions good food, good humans and good times. Concept, naming and identity; including bespoke illustrations.
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  The Mucky PheasantIdentity and printed collateral for The Mucky Pheasant - a vintage army truck converted into a travelling bar by Jack Wills that was taken to events throughout the summer months. Including an inked logo mark for The Mucky Pheasant himself.
• The Game Larder / Brand RefreshA family butchers that is an established presence on the local high street, needed an updated identity. Providing high quality produce, prepared with the artisan skills of traditional butchery is their ethos. It was important for the look & feel of the brand to reflect the tailored experience that each customer has when they visit the shop. Greeted with a warm tone of voice, like a regular popping in to buy their usual. Hand drawn still life studies from the shop floor add a human touch and

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Projects credited in

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  Tee Mango: 50 SongsCreative direction & design work for 50 Songs, an album by Tee Mango. Work included EP vinyl covers and full album on CD. Illustrations by the talented Olivia Mills • Client: Tee Mango Year: 2019 Work: Creative Direction & Design Work
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  Mini Handcreams
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  The Mucky PheasantCreative Art Direction on The Mucky Pheasant, an army truck converted into a mobile bar by Jack Wills for marketing activations during the summer at various events including Henley Regatta, Polo events and festivals. With the Jack Wills team we created the branding, logo, event collateral, digital experience, social assets and application to the truck to ensure consistency whenever and where ever The Mucky Pheasant appeared. Event menus and business cards printed on G.F.Smith Colorplan Bright Wh

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Work history

Freelance DesignerThe Body Shop
Apr 2018London, United KingdomFreelance
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Freelance Graphic DesignerOlivia Mills
Jun 2011London, United KingdomFreelance

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Skills

• Print
• Graphic Design
• Branding
• Illustration
• Identity
• Art Direction
• Concept and Ideation
• Typography
• Hand Lettering
• Logo

Education

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BA (Hons) Design and Visual CommunicationMassey University
Feb 2007 - Jun 2010Auckland, New Zealand