Senior creative, helping companies to look, feel and sound right through branding and design.
Working with business owners, creative agencies and global brands alike to develop campaigns, identities and designs that are underpinned by strategic thinking.
With over a decade of industry experience, I am well-versed in the world of freelancing - and the need to balance autonomy, collaboration, adaptability and consistency in a delicate dance to deliver a project.
Moulding ideas from initial concepts through to execution across print and digital is a natural part of my design process, paying close attention to the full customer journey.
Projects
- EmbolcVisual identity for a Danish organisation with a holistic approach to trauma healing - with a mission to be a light that shines in the darkness for those struggling with mental health. The word 'embolc' means 'in the belly', and refers to the fertile interior of Mother Earth where small spring shoots are sprouting. It is also one of the four Celtic fire festivals - one that celebrates the return of light after a long winter. The identity acknowledges the integral role of both light and dark a
- Académie du Vin LibraryWine publishing in an age obsessed with digital experience = the evolution of existing branding to create a playful and versatile identity system that endeavours to hold its own within a digital landscape. Taking cues from the visual language of the wine world and pairing with some custom illustration along the way.
- Paindemic BakeryA bakery born out of lockdown in 2020. Naming and identity. A stamp of the logo was produced, which enabled the quick and cheap application of the branding to the simple brown paper bag packaging that the goods were delivered in. This was an important consideration when coming up with the concept, to ensure that the identity was fit for purpose.
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Projects credited in
- The Mucky PheasantCreative Art Direction on The Mucky Pheasant, an army truck converted into a mobile bar by Jack Wills for marketing activations during the summer at various events including Henley Regatta, Polo events and festivals. With the Jack Wills team we created the branding, logo, event collateral, digital experience, social assets and application to the truck to ensure consistency whenever and where ever The Mucky Pheasant appeared. Event menus and business cards printed on G.F.Smith Colorplan Bright Wh
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Skills
- Graphic Design
- Branding
- Illustration
- Identity
- Art Direction
- Concept and Ideation
- Typography
- Hand Lettering
- Logo
Education
M
M
BA (Hons) Design and Visual CommunicationMassey University
- Auckland, New Zealand