An experienced senior creative, specialising in branding, design and illustration.
Moulding ideas from initial concepts through to execution across print and digital is a natural part of my design process, paying close attention to the full customer journey.
My strengths lie in crafting and curating visual identities that are rooted in strategic design thinking. I also like to turn my hand to copywriting whenever the opportunity presents itself.
Projects
- The Hats & BarrelsBrand feat. bespoke ink illustrations for a pub in Pembrokeshire, Wales. Named after a reef of infamously treacherous rocks off the coast that has been the cause of many a shipwreck over the last few centuries. In the late 1700s a cargo ship carrying whiskey and wine struck the reef, which lies off the coast of Solva. There were no survivors of the tragedy - all that could be seen were the sailors hats and barrels from the hold of the ship floating in the sea. The pub serves honest Welsh food,
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Projects credited in
- The Mucky PheasantCreative Art Direction on The Mucky Pheasant, an army truck converted into a mobile bar by Jack Wills for marketing activations during the summer at various events including Henley Regatta, Polo events and festivals. With the Jack Wills team we created the branding, logo, event collateral, digital experience, social assets and application to the truck to ensure consistency whenever and where ever The Mucky Pheasant appeared. Event menus and business cards printed on G.F.Smith Colorplan Bright Wh
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Skills
- Graphic Design
- Branding
- Illustration
- Identity
- Art Direction
- Concept and Ideation
- Typography
- Hand Lettering
- Logo
Education
M
M
BA (Hons) Design and Visual CommunicationMassey University
- Auckland, New Zealand