The Gander Newspaper Logo

The logo created for ‘The Gander’ embodies the themes of traditional print styled illustration and modern, colourful elements which is commonly seen in today’s news branding. I decided to illustrate the Canada Goose, which have taken up residence at the newly built university, in an engraving and traditional theme which evokes a historic background with the brand. This combined with a simple geometric colour demonstrates the sunset often seen at the campus, but also compliments the illustration into a fresh and modern style.