The Gleneagle

Print, Editorial design Assigned to develop and refine the visual direction of The Gleneagle, the hotel’s biannual newspaper. The focus of the redesign was to evolve the newspaper’s overall aesthetic whilst retaining a sense of belonging to the hotel’s identity. Developing a more flexible grid, the new design allows for a range of different layouts and a more playful use of typography that reflects the written nature of its content. The mast-head was also updated and we commissioned illustrator, Ollie Maxwell, to produce an array of illustrations that would compliment both the content and inject some further personality to the overall look and feel.