The Golden Age

Our brief from Fortnum & Mason was to introduce its tea to the Hong Kong market through a booth event. Through two weeks of time, our team of four came up with the idea of incorporating F&M tea into cocktails and tea-boiled eggs. This decision is made through our research on the interests of our target audience - staff in an advertising agency. The concept of combining Chinese and Western culture has influenced the design of the advertising materials where a colourful curve bridges the silver spoon from the UK and the ceramic bowl from China.