I am a graphic designer raised in Hong Kong and currently based in London for my studies at UAL:LCC.
Passionate about typography and motion, I enjoy concept-driven developments and have a particular inclination towards emotional/psychological themes. The practice of engaging in conversations, books, and movies has inspired my multi-perspective approach towards projects, leading to flexibility in designing for a wide range of contexts. The skill is fostered by having the experience of working on projects across various sectors, such as educational institutes, design firms, personal commissions, and social activity campaigns.
Please feel free to drop me an email if my work and process resonate with you! ;)I am a graphic designer raised in Hong Kong and currently based in London for my studies at UAL:LCC. Passionate about typography and motion, I enjoy concept-driven developments and have a particular inclination towards emotional/psychological themes. The practice of engaging in conversations, books, and movies has inspired my multi-perspective approach towards projects, leading to the flexibility in designing for a wide range of contexts. The skill is fostered by having the experience of working on projects across various sectors, such as educational institutes, design firms, personal commissions, and social activity campaigns. Please feel free to drop me an email if my work and process resonate with you! ;)
Projects
- The Golden AgeOur brief from Fortnum & Mason was to introduce its tea to the Hong Kong market through a booth event. Through two weeks of time, our team of four came up with the idea of incorporating F&M tea into cocktails and tea-boiled eggs. This decision is made through our research on the interests of our target audience - staff in an advertising agency. The concept of combining Chinese and Western culture has influenced the design of the advertising materials where a colourful curve bridges the silver s