The Greenhouse by LSA & Friends was a concept created in collaboration with DNA Partners to showcase CANOPY, a new collection by LSA International which features 100% recycled glass and cork. The activation, which celebrated sustainable design, took place during London Design Festival and was amplified through carefully considered partnership with like minded brands including The Eden Project, Vitra, Pebble, Small Beer, St Ives Liquor and The Botanical Boys. SERVICES: Brand Strategy / Campaign / Marketing Strategy / Partnerships / Project Management / Events / Content / Editorial