The Guardian, 200 Years A Work In Progress

The Guardian turned 200 on May 5th 2021. Our challenge was to create a brand campaign around the bicentenary which didn't feel overly self-congratulatory. That felt like a celebration of the history and the impact of 200 years of progressive journalism and most importantly talked to the challenges which lay ahead. We created a campaign positioning The Guardian as one of the world's original challenger brands — born from a need for the facts, challenging journalism and new ideas — which remains as strong now as it did back in 1821. The Guardian may be 200 years old, but it's just getting started. A work in progress since 1821. For the art direction of the campaign, we delved into the archives and referenced the historic typography and designs that defined the look of the brand since its founding.