The Guardian B2B: Helping universities reach out

  • Octavia Welby
  • Katie Howe-Dalgleish
Every year, universities spend to be seen by prospective students during the clearing season - and The Guardian wanted a piece of the pie. We built our a creative around the insight that The Guardian’s clearing supplement is published on the same day as A-level results.
We commissioned Jack Sachs to do the illustrations based on our scamps, his unique style helping The Guardian stand out from the crowd. We maximised the creative opportunity for this brief, ambitiously delivering an inspiring and imaginative campaign.