A two day conference attended by 450 thought-leaders in the advertising, media and creative industries.
Led large event team of editorial, sponsors, partners, attendees, speakers, suppliers and assistants through event from concept design to conference delivery.
Designed and introduced new pricing strategy to maximise revenue and increase ease of booking.
Designed and launched revised marketing campaign including interactive visuals, vines and increased social media presence.
Created, priced and sold interactive Tech Zone to sponsors - increased investment and showcased the latest in gaming, VR and technology.
Created and led on new image for the event - new graphics and marketing strategy, new venue and format to break boundaries of the traditional conference style, adding workshops, drop-in sessions and Tech Zone to explore innovations in the field as well as allowing attendees increased opportunities to network with experts and editorial.