The Happy Monday

An innovative, affordable digital agency with a team of creative experts working remotely to enhance your online presence. Our mission is to make your Mondays better by ensuring that your brand reaches the right customer at the right time for maximum exposure. Brief: Pair up with creative experts to create an innovative marketing agency that will provide affordable digital services to small businesses across the United Kingdom. The Happy Monday aims to provide social media services, search engine marketing (SEM) and content marketing. Goals: - Establish The Happy Monday Brand and build a website reflecting the services. - Set up social media profiles and develop a customised strategy accordingly. - Raise awareness of The Happy Monday brand as the leading innovative and affordable digital marketing agency. - Prospect to acquire new leads and customers. Delivery: The marketing campaigns have started in December 2018 and are currently outgoing with a digital strategy focusing on reaching the targeted demographics: national (United Kingdom) and local (Birmingham) small businesses with owners or profiles between ages of 25-34 years old of both genders. Tactics: Purchased domain name, build user-friendly WordPress website and put together SEO content. In terms of design, this included basic HTML coding to modify the Wordpress template, free stock image curation and Photoshop design. For the content, keyword research was conducted and the language used reflects a fun, friendly and engaging tone of voice. Created and optimised social media profiles and build customised digital strategies for Instagram and Facebook. This included generating engaging content, daily live posting or through scheduling software (Buffer). Results: The marketing campaigns for The Happy Monday are currently ongoing and the execution of the digital marketing plan brought a total of 5000 followers on Instagram and 100 likes on Facebook. Instagram is considered as the main driver of traffic, followed by Facebook and email marketing. The Happy Monday currently has two long term contracts with two small local businesses operating in the non-profit and students market.