Marketing Professional determined to make the most of every opportunity that comes along. A doer that believes there is something to learn from everyone. I believe that life gives you lessons or blessings.
I love being part of a challenging environment where I can manage online communities, organise events and take creative approaches to marketing strategies. I am defined by hard-work, commitment and ability to adapt a variety of situations. An example would be migrating to the UK where I have acquired a first class degree in Media Studies and I am very close to getting a first class MBA this summer while simultaneously building immensely valuable professional experience!
While I am passionate and always willing to go the extra mile, I also am a strong believer in the organisational influence on the individual. I am willing to serve others and highly develop my personal effectiveness as long as I am part of a value-led, supportive and motivational environment, so I go beyond my full potential.
I am able to adapt to any circumstances required by creative domains, with marketing industry being my passion.
Keywords: Marketing and Media Sales, Event Organisation, Advertising & PR, Product Development, Distribution and Sponsorship, Marketing Research, Planning & Strategy, Finance and Budgets, Sales and Procurement.
Fancy a chat?
Drop me a line at antonia.hruscovschi@gmail.com
Projects
- The Happy MondayAn innovative, affordable digital agency with a team of creative experts working remotely to enhance your online presence. Our mission is to make your Mondays better by ensuring that your brand reaches the right customer at the right time for maximum exposure. Brief: Pair up with creative experts to create an innovative marketing agency that will provide affordable digital services to small businesses across the United Kingdom. The Happy Monday aims to provide social media services, search e
- Fable CandlesCreated with love in the heart of the United Kingdom, Fable Candles is a small business producing and selling 100% soy wax candles through their Etsy Shop. The founders dedicated all their time into finding the perfect recipe that comes in the right amount and packages and created their own label designs. Everything from production to distribution and product placement was handled in house by the two co-founders. Coping with the high demand became fairly challenging and they could not allocate t
- TEDx Birmingham City University - Transformation in uncertain timesIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. Speakers included: Ian Thomas, Dr Sall
- Refreshers Fair 2019Birmingham City Students’ Union (BCUSU) is a not-for-profit organisation aiming to empower Birmingham City University Students with the means to shape their own lives. The Refreshers Fair is a national concept where student unions across the UK celebrate the arrival of new students and allow local businesses to showcase their products and offers. Birmingham City University Students’ Union (BCUSU) has been discussing the feasibility of holding a Refreshers Fair for several years but did not h
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Work history
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Marketing CoordinatorBirmingham City University
Birmingham, United KingdomFull Time
Responsible for generating new income streams while building relationships with staff and students across 6 campuses and provided administrative support to the Marketing Manager.
Duties Included:
- Identifying new income streams through appropriate activity while advising and overcoming income targets.
- Developing a realistic rate card for potential clients, selling advertising space and constantly leasing with media agencies.
- Proactively researching the contemporary market and approaching potential clients while constantly ensuring that the stakeholder’s needs are at the forefront in every selling decision.
- Managing the Marketing Request Process and undertaking all administrative duties as requested by the Marketing Manager.
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Social Media ConsultantBirmingham City University
- Warwick, United KingdomFreelance
Responsible for achieving superior customer engagement, website traffic and revenue by strategically implementing social media marketing campaigns on various platforms.
Duties Included:
- Evaluating the existing social media marketing activities and identifying marketing channels not being utilised.
- Building and executing social media strategy through competitive research and social media audit.
- Generating, editing and publishing daily social media content on various platforms.
- Proposing alternatives for existing communication models, developing longer term plans and making recommendations.
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Skills
- Advertising
- Events
- Marketing PR
- Marketing Communications Strategy
- Sales Management
- Socia Media
- Marketing Campaigns
- Brand Sponsorship
- Promotion
- Advertising Production
Education
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MBA Master of Business AdministrationBirmingham City University
- Birmingham, United Kingdom
'Leadership is an ever-evolving pattern of skills, talents, and ideas that grow and change as you do.'
A three stage course where I had the opportunity to meet experts with different skills set and learn to look at situations in my own unique way. A highly challenging experience that has thought me how to effect positive change, improve efficiency and critical engagement while creating an individual management.
I have completed the course with a 1st class degree based on:
- Managing People and Organisations
- Managing Marketing
- Managing Business Processes
- Marketing Research Project
- Managing Financial Performance
- Managing Organisational Performance
On a personal note, the course has equipped me with contemporary, cutting-edge knowledge and skills, so I can fulfill any managerial position comfortably and professionally.
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Media StudiesCoventry University
- Coventry, United Kingdom
In 2011, a younger and shy version of myself embarked on the higher education journey without a specific plan, but excited to explore the Digital Creative industry. The Communication, Culture and Media degree was the perfect choice as I have gotten the chance to understand our complex mediated worlds through meaningful, research-based and real life projects. As part of the degree I have explored:
- Key Concepts in Media and Communication
- Living in the Digital World 1: Putting Theory into Practice
- Contemporary Theories
- Researching for Communication, Culture and Media
- Introduction to Public Relations
- The Coran Crossing - video editing - professional experience
- Analysing Media and Communications
- Event Management
- Communication Culture and Media Specialist Research
Working at a higher degree level, I have had the opportunity to work interculturally as media expert, creative, professional communicator and researchers in the arts and cultural industries, as evidenced by our success levels in student destinations.
Awards
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BLSS Outstanding StudentBirmingham City University
Nominated for a Dean's Award in the category of BLSS Outstanding Student within the Faculty of Business, Law and Social Sciences.