Based on the best-selling novel, The Hate U Give tells the story of Starr Carter, who witnesses the fatal shooting of her childhood friend by a policeman. Facing pressures from all sides, Starr must find her voice and stand up for what’s right.
Twentieth Century Fox partnered with our Tumblr team to work on bringing Starr’s story to life in a creative, impactful and meaningful way to our audience.
Making content with Tumblr artists as well as remixing the brand’s content to make it socially shareable, we told a powerful story that embraced the film’s morals.
Hosting live-streamed interviews with the cast and crew, we created exclusive content that answered the real questions fans wanted to know, from the controversial to the poignant.