With seventeen years of experience in the industry, Tasnim is a leading expert in social trends and creative ideation as well as being a brand strategy consultant, speaker, writer and content creator. In her previous roles at the BBC, Yahoo and Tumblr, she has developed creative strategies for some of the biggest brands in the world, including Warner Bros, Disney, Amazon, Clinique, Twentieth Century Fox, Diet Coke and many more. Chosen as one of Campaign's 30 Female Creative Leaders, Tasnim has been featured in Huffington Post and Wired and most recently sat on the judging panel for the Drum Content Awards. She is passionate about creativity, design, Star Wars, dangly earrings and making all aspects of life a little more beautiful.
- Leading, ideating and art directing every commercial social strategy - Co-directing product launches and experiential experiences - Inventing and launching a global influencer network of artists - Social marketing evangelist via external talks and workshops - Shaping the go-to-market strategy - Informing the entire creative direction for the EMEA market - Marketing and PR, including PR collateral and keynote speaking
- Overseeing the UX and creative for 8 sites, including BBC Languages - Directing the interaction design and visuals of 70+ digital CBBC games - Running an animation course with secondary schools
- Overseeing and managing a team of five designers and developers - Communicating with clients directly, including Google and Nike - Managing team schedules and ensuring deadlines are met - Creating a database driven infrastructure
- Ideating and art directing co-sponsored campaigns - Creating a templated company-wide infrastructure (UI and UX) - Informing the creative design for big brands, including Clinique and Canon