Campaign & Creative Equals present the next generation of women redefining creativity 2018

  • Asfand Yar Saeed
  • Arthur Grigaitis’s
  • Sarah Cross
  • xiaofeng jiang
  • Natalie Deeble
  • Karam Moore
  • sepehr ghaffari
  • jasica jamlon
  • Matt Signer
  • Harry MacKenzie
  • Gabriel Paunescu
"Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow. Last year, Campaign’s "Future creative leaders" made its debut. The result was a talent-quake. Those who explained away the lack of female creatives in their departments by saying, "We just can’t seem to find the talent", no longer had an excuse.
Now, this list has a life of its own. In 2017, we had 70 entrants; this year, we had 170, all the way up to creative director level. So, with our team of top judges, we cherry-picked creatives with a standout body of work. Last year, the IPA’s figures mirrored our own: just 12% of creative directors were women. If you looked for BAME creative leaders among this figure, the proportion dropped to about 1%-2%. Our data shows the overall figure has now moved to about 15%."
- Ali Hanan, Founder of Creative Equals, via Campaign.

Creative Equals' List of 30 Women Redefining the Industry 2018

1. Selma Ahmed and Gen de Rohan Wilner

Creatives, Adam & Eve/DDB

2. Shahnaz Ahmed, Senior designer and creative, Livity

Founder and co-director, Knit Aid

3. Kate Allsop, Creative director, The & Partnership

4. Lucy Aston, Creative, Fold7 

5. Nimo Awil, Senior creative, Poke London

6. Rebecca Bell & Clare Trepleton, Creatives, Proximity London

7. Tasnim Bhuiyan, Head of social content, Oath/Tumblr 

8. Morag Bruce, Editor-in-chief, AnalogFolk

9. Melissa Cain, Creative director, McCann London

10. Lisa Campana, Design director, MOO 

11. Natalie Deeble, Associate creative director, Google Brand Studio 

12.Valentina D’Efilippo, Creative director, Signal Noise 

13. Lex Down, Creative director, Grey London 

14. Rosie Ferris, Experience designer, UsTwo

15. Annie Fox, Associate creative director, Iris Worldwide

16. Franki Goodwin (Outstanding achievement)

Creative director, Saatchi & Saatchi

17. Kat Hahn, Creative strategist, Facebook

18. Malin Hanås, Creative director, Poke 

19. Angela Hayrabedyan, Creative, R/GA

20. Charlotte Hugh, Creative, Digitas

21. Gina Kelly and Olga Pope, Art director and writer, Abbott Mead Vickers BBDO

22. Juliet Kent, Copywriter, Now 

23. Anna Rose Kerr, Creative lead, Havas London 

24.Tamryn Kerr, Associate creative director, Joint London

25. Eloise King (Outstanding achievement)  

Director, executive producer, Vice UK;  digital programming and global executive producer, i-D

26. Sarah Lefkowith, Creative, FCB Inferno

27. Molly Manners, Creative and director, 4Creative and Academy 

28. Susan Milanovic, Senior creative, Good Agency 

29. Kate Murphy, Creative director, Bartle Bogle Hegarty

30. Katy Sumpton, Co-founder and creative director, The Elephant Room

Powerful Projects

Beki Reilly, creative, 360i
Last year, Reilly created "Colour up next Tuesday. A feminist colouring book", which empowers women to take back negative, derogatory words for the vagina. "C.U.N.T." was launched on KickStarter, where it reached its target in 10 days and picked up some incredible coverage across Glamour, HuffPost, Metro, Bustle and Design Taxi.
Leyya Sattar, designer, MYWW, and Roshni Goyate, copywriter
While working four days a week at their jobs, Sattar and Goyate run The Other Box, championing people of colour and minorities working in the industry, gathering interest from the BBC Asian Network and HuffPost among others. 

Meigan Brown, senior creative, Karmarama
Ashika Chahan, digital creative director, Big Dog Agency
Lauren Farmer, senior creative, MullenLowe
Megan Fowler, art director, M&C Saatchi
Anna Grudeva, creative, Quiet Storm
Sarah Hardcastle, creative, Mr President
Cass Jamcotchian and Haley Power, creative team, Leo Burnett
Jane Kinnard, creative strategist, Facebook
Lottie Marriner, senior creative, Cheil;
Ana Nicolau, creative director, Wizzard
Sammi Richardson, experience designer, MRM Meteorite
Ran Stallard, creative, Ogilvy. 

Special mentions
To those changing diversity in the industry with their "side-hustles"
Fabiana Xavier, president of decade-strong network SheSays, and creative at Saatchi & Saatchi;
Amie Snow, creative, and co-founder of Ogilvy Roots;
Zainab Khan of #trailblazingmuslimwomen
Naomi Grant, director/producer of Lambb’s 50 Shades of Melanin
Erika Baltusyte, designer, Wolff Olins, and founder member, Her Stories, supporting vulnerable women (the judges also commended her design work). 

Campaign and Creative Equals bring #CELeaders, a one-day leadership conference, to the LSO, St Luke’s, 9am-11pm, 16 May. Tickets via


  • VICE logo


    • Publishing
  • ustwo logo


    • Design
  • R/GA logo


    • Advertising
  • Karmarama logo


    • Marketing & PR
  • Google logo


    • Technology
  • i-D logo


    • Fashion and Textiles
  • Livity logo


    • Marketing & PR
  • N

    NOW Advertising

    • Campaign logo


      • Advertising
    • MRM McCANN logo

      MRM McCANN

      • Marketing & PR
    • F

      Fold 7

      • T

        The Other Box