At Now I've worked across every client in the agencies roster and helped create brand campaigns and new positionings as well as big scale social and digital campaigns. TV, press, posters, outdoor, experiential, digital, and other medias that don’t really have a name yet.
We won the Ocado, Leo Vegas mobile casino, Wateraid and intu shopping centres pitches.
After winning the intu pitch, my partner and I were responsible for the company’s rebrand and creating their Christmas campaigns for two years running.
We were also responsible for the BT business relaunch with our Thanks For the moments campaign.
Our Out Of Office campaign for the Women’s Equality Party helped put Now on the map, winning them their first Cannes Lion and Clio award.
As well as the big campaigns we also pride ourselves on our proactive projects and making things happen when we don’t have any money.
At Now my partner and I ran the creative placement scheme and mentored the junior teams who came in.
Whilst at Now I sat on the judging panel for the 2018 DMA awards as their copy expert.
In 2018 I was named as one of creativity’s female future by Creative Equals. And in 2017 I picked up the future leaders award for women in marketing and communications.
Well, that was a lot of shameless chest beating.
But it’s all true.
Just ask my Mum.
Projects
- #OutOfOfficeEqual Pay Day marks the day women stop getting paid for the rest of the year. So, why should they work? For the Women’s Equality Party we created a way for people to protest from their desks. A guerrilla media first; asking people to switch on their Out Of Office for the rest of the year. A symbol to mark the day. One tiny email to make a big point. People from companies nationwide got involved - from Airbnb to Mars. With coverage on BBC news and The Sun we reached over 198 million, putting equa
Projects credited in
- THANK YOU TRUMP#ThankYouTrump When Trump came to the UK we wanted to tell him exactly how we felt about him. But instead of getting angry and sending him death threats we tried something else. We thanked him and sent him messages of love. We thanked him for his misogyny, sexism, degrading tweets and disgusting attitude towards women. And also, for inadvertently, inspiring billions of women to come together and stand up for their rights. For accidentally kick starting a feminist movement - all fueled by
- Campaign & Creative Equals present the next generation of women redefining creativity 2018"Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow. Last year, Campaign’s "Future creative leaders" made its debut. The result was a talent-quake. Those who explained away the lack of female creatives in their departments by saying, "We just can’t seem to find the talent", no longer had an excuse. Now, this list has a life of its own. In 2017, we had 70 entrants; this year, we had 170, all the way up to creative director level. So,69
Skills
- Copywriting
- Concepting Ideas
- Idea Generation
- Big Ideas
- Creative Storytelling