Charlotte Hugh Creative | The Dots

Charlotte Hugh

CreativeLondon, United Kingdom
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Charlotte Hugh

CreativeLondon, United Kingdom
  • Crunchy Nut - Snacking On The Job
    In Q4 2017 we launched our first campaign for Crunchy Nut; #NotJustForBreakfast, being the first cereal to reposition itself as an evening snack and not just a breakfast cereal. After the success of that campaign, we were given the opportunity to execute phase two - targeting people who snack at work. And that's when things got interesting.... You see, snacking in the workplace is huge. And there's TONS of hilarious behaviours that we exhibit or witness every day... From those passive aggre
  • Crunchy Nut - #NotJustForBreakfast
    Cereal is even better in the evening. Fact. Especially Crunchy Nut.  So why make another series of ads about eating it for breakfast when people are already indulging in it after dark? C'mon, who doesn't like a handful of Granola straight out the pack?  Whether you've just got in from work and you're after something to satisfy you 'til dinner, or you're binge-watching the latest Netflix original...dry or with milk, Crunchy Nut is a great evening snack.  So we wanted to create a social campaign
  • Personal Project - The Young Creative Council
    "We're a group of advertising creatives that aim to inspire across disciplines. Our aim is to help motivate, educate and support those wishing to make a go of it in the creative industry. We run workshops, talks, portfolio nights, classes, socials and our own projects."  Right now Danny and I are part of the core YCC LDN team. To date we've hosted a handful of portfolio evenings and Single Mingles (art director & copywriter meet ups). And we've also spoken at universities/colleges/festivals acr
  • The National Lottery - Gamestore
    Scratch cards are often a personal indulgence, for some of us we buy them to take home and scratch in hope we'll not have to go to work the following day, for other's we immediately take the plunge ready to walk straight back to the counter to collect our winnings. But for Christmas, the season of giving... we wanted to position scratch cards as the ultimate Christmas gift, where a mere £2 could turn into £250,000...and who doesn't want £250,000 for Christmas?  We designed greetings cards to be
  • Fruit Shoot - Mini Mudder
    Fruit Shoot Mini Mudder sponsorship Let kids imaginations loose on the Mini Mudder course and their adventures will all be very different…whether they’re shooting through space, exploring beneath the jungle canopy or climbing the highest mountain peaks.  When given footage from Mini Mudder 2016 to show both kids and their parents just what to expect; we wanted to create something which not only delivered this, but also demonstrated how different the Mini Mudder experience can be, enlightening pa
  • Personal project - Mapping London with emojis
    Emoji’s have changed the way we communicate and now we’re using them to change the way we navigate. Being the new universal language, we wanted to re-create signs for popular tourist attractions in London to help anyone and everyone navigate their way around.
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Projects credited in
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Work history
    Senior CreativeDark Horses
    London, United KingdomFull Time
    Event CoordinatiorThe Young Creative Council
    London, United KingdomFull Time
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  • Ad Copywriting
  • Concepts
  • Ad Concept
  • Ceative Writing
  • Creative Direction
  • Mentoring
  • Social Advertising
  • TV Campaigns
  • Social Campaign
  • Digital Advertising
    BTEC National Diploma Art DesignPlymouth College of Art
    Plymouth, United Kingdom
    Future Leaders programme Creative Equals
     - London, United Kingdom
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    "People assume Rudolph is male. She’s not. In fact, all the Christmas reindeer are female. Because only females have antlers at Christmas. I AM REINDEER is back challenging gender bias in the creative industries. We’re shining a spotlight on female creatives who bring the magic. Because we want to see more at the top."
    best of yearD&AD