Crunchy Nut - #NotJustForBreakfast

MZ
NP

Cereal is even better in the evening. Fact. Especially Crunchy Nut. 
So why make another series of ads about eating it for breakfast when people are already indulging in it after dark? C'mon, who doesn't like a handful of Granola straight out the pack? 

Whether you've just got in from work and you're after something to satisfy you 'til dinner, or you're binge-watching the latest Netflix original...dry or with milk, Crunchy Nut is a great evening snack. 

So we wanted to create a social campaign which celebrates the evening snacking behaviours of our nation, and become the first 'breakfast cereal' to step outside of that 6am-10am box.

We launched with a series of films, each focusing on a different 'evening snacker archetype'. We wanted these 4 films to be instantly relatable, ones where everyone could recognise a friend or themselves in the scenario, tagging them below. 

We armed our community manager a plethora of GIFs ready to engage with our fans. Whether it's to join in with the latest trending #, or share our thoughts on the latest Netflix release (Stranger Things, OMG!) we had a reaction for anything....

And we worked with a number of Facebook influencers to help amplify the campaign. 

Companies

Digitas
- Publishing
Leo Burnett
- Advertising
K
Kellogg's

Skills

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