Badass Gal was set up on International Women’s Day in 2018. Their mission - to celebrate women not just for one day of the year, but every day. Focusing on junior and graduate talent, they promoted a single Badass Gal every day to celebrate their amazing achievements. With their one year anniversary coming up, Badass Gal asked photographer Marc Hayden and me if we would help them celebrate all the nominated women with an exhibit. #BadassBecause is a celebration of women who are not afraid to say why they’re bloody great. Marc Hayden photographed all 43 women (including me), and then I illustrated their own reasons why they’re Badass on top of their portraits. I wanted each portrait to feel individual to them, so created each quote, coloured accent illustration and background pattern from scratch.

Team Credits

Beki Reilly

  • Art Director & Illustrator

Danny Pallett

Marc Hayden

Hayley Peterson

  • Founder / Agent / Producer

Orla O'Connor

  • Art Director

Kristina Dimitrova

  • Researcher / Writer
  • Contagious, INTERLACED, VIVA, Various

Jennifer Hayashi

Shanice Mears

Yolanta Boti

Project Tags


  • Badass.gal


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Beki Reilly
Art Director & Illustrator
Danny Pallett
Creative Art Director
Robyn Frost
Creative at FCB Chicago