Projects
- Ogilvy collaborates with World Afro Day for new awareness campaignOgilvy, Wavemaker and World Afro Day have partnered up for a new awareness campaign titled Change the Facts, Not the Fro for World Afro Day 2018. The annual event founded by Michelle De Leona aims to help change the narrative around natural Afro hair. Back on 5th September 2016, a US federal court ruled it legal to ban dreadlocks in the workplace, it’s a ban not faced by any other hair and in turn creates a perpetuated bias against Afro hair. Afro hair is rarely celebrated, whereas straight hair
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Projects credited in
- Ogilvy Roots & WPP Roots: Co-founder & Social SecIn March 2017 we Co-Founded Ogilvy Roots, a network dedicated to championing greater ethnic and cultural diversity within the creative industry. Working with a brilliant team of account handlers, creatives, planners and project managers to break down barriers to greater inclusivity and representation of people of colour within our industry, our agency and the work. Since it's launch I've played a key role in organising social events, branding, developing our pillars and it's expansion into WPP
- CYO - BRAND LAUNCHCreative partner Yolanta Boti and I played an integral role in the development of Boots owned Gen-z makeup brand ‘C.Y.O’. Our creative contributed to both the strategic and creative elements of the #mixlayerhack global launch campaign, stretching across DM Pack Design, Press release, OOO, PR Activations, Social, Casting, Producing, Brand manifesto and Tone of Voice.
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
- World Afro Day Campaign 2018Ogilvy, Wavemaker and World Afro Day have pioneered a new awareness campaign ‘Change the Facts, Not the Fro’ which launches for World Afro Day 2018, an annual event launched by Michelle De Leon which aims to help change the narrative around natural Afro hair. This year's event focuses on tackling how society perceives women’s Afro hair and highlighting the importance of celebrating it in its natural glory. The campaign aims to challenge the status quo so this generation and the ones to come f
- #BadassBecauseBadass Gal was set up on International Women’s Day in 2018. Their mission - to celebrate women not just for one day of the year, but every day. Focusing on junior and graduate talent, they promoted a single Badass Gal every day to celebrate their amazing achievements. With their one year anniversary coming up, Badass Gal asked photographer Marc Hayden and me if we would help them celebrate all the nominated women with an exhibit. #BadassBecause is a celebration of women who are not afraid to
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Work history
CreativeOgilvy
London, United KingdomFull Time
Skills
- Creative Direction
- Ad Copywriting
- Advertising
- Photography
- Art Direction
- Writing Music
- Singing
- Blog Writing
- Acting Performing