CYO - BRAND LAUNCH
Creative partner Yolanta Boti and I played an integral role in the development of Boots owned Gen-z makeup brand ‘C.Y.O’. Our creative contributed to both the strategic and creative elements of the #mixlayerhack global launch campaign, stretching across DM Pack Design, Press release, OOO, PR Activations, Social, Casting, Producing, Brand manifesto and Tone of Voice.
This Manifesto then went on to shape the New CYO Brand!
Amazing CYO Shoot Team Below:
Shingi Rice aka Blue Spit - Photographer and Stylist
Caleb Kumiko - BTS Photographer and Casting assistant
Marielle aka Mata labs - Celebrity MUA and Model
Joy Crookes - Model
Aisyah Octavia - Model
Alice Killington - Model
Connie Pharaoh - Model
Kyoko Valentino - Model
CYO PR Launch @ Protein Studios
CLICK HERE TO SEE OUR CYO DM PACK DESIGN
Project Tags
Companies
Ogilvy
- Advertising
