Projects credited in
- Are You AMG-Ready? | This Is Our Legacy. Imagine Our Future.The new campaign "Are you AMG-ready?" marked the start of the positioning of the Mercedes-AMG brand as a sub-brand of Mercedes-Benz with the aim of strengthening the product portfolio as a performance luxury brand. The campaign not only introduces a new AMG brand identity and attitude, it also forms the communicative prelude for all upcoming product campaigns. It is designed to bind existing customers to the brand and conquer new target groups. In doing so, it focuses on the timeless AMG spirit.
- The New Mercedes-AMG GT 63 S E PERFORMANCE: Everything But QuietThe campaign for the first Mercedes-AMG E PERFORMANCE model: An exciting co-creation with global star and tech entrepreneur will.i.am as the new Mercedes-AMG brand ambassador for E PERFORMANCE “Everything but quiet” is the core idea and claim of the campaign. Its centrepiece is a 60-second film that British star photographer and director Rankin staged as a sophisticated play of character parallels between the two game-changers will.i.am and the AMG GT 63 S E PERFORMANCE. As a true car enthusias
- The All-New Mercedes-AMG SL | The Star is Reborn | LaunchTo celebrate the new era of SL, Mercedes-AMG crafted a free-spirited, breathtaking parade. It embodied the spirit of the brand, the heritage of SL and showcased the latest reincarnation of an automotive icon. We’ve been on the journey of a lifetime together. The all-new Mercedes-AMG SL Roadster features enjoyment without compromise – sportier, more luxurious and more attractive than ever before.
- CYO - BRAND LAUNCHCreative partner Yolanta Boti and I played an integral role in the development of Boots owned Gen-z makeup brand ‘C.Y.O’. Our creative contributed to both the strategic and creative elements of the #mixlayerhack global launch campaign, stretching across DM Pack Design, Press release, OOO, PR Activations, Social, Casting, Producing, Brand manifesto and Tone of Voice.
- DOVE - CAMERA SHYDOVE® has long been Ogilvy & Mather’s fl agship account, and we’re hugely proud of the achievements we’ve made together. Since the conception of the Campaign for Real Beauty in 2003, we’ve evolved the DOVE® brand whilst still staying true to DOVE®’s mission to make all women feel beautiful. Ten years on, the Campaign for Real Beauty lives alongside women in a very different age. Our lives are documented digitally and socially, and every minute is photographed and chronicled. This creates new b7