A highly dedicated individual with media and communications background interested in the multidisciplinary fields of marketing, technology, fashion and consumer culture. Variety of experience including researcher and writer role in one of the top marketing consulting companies in the industry, founding and running fashion tech media and events platform, as well as independent branding consultancy, digital strategy and speaking engagements. Driven by passion for exploring future trends, meaningful collaborations and continuous learning.
- INTERLACEDINTERLACED is a media and events platform covering the most exciting developments in fashion and technology. The aim of INTERLACED is to educate a variety of stakeholders about innovation shaping the future of fashion, retail and beauty through online content and offline activities such as fashiontech catwalk shows, meetups and innovation workshops, among others.
Projects credited in
- #BadassBecauseBadass Gal was set up on International Women’s Day in 2018. Their mission - to celebrate women not just for one day of the year, but every day. Focusing on junior and graduate talent, they promoted a single Badass Gal every day to celebrate their amazing achievements. With their one year anniversary coming up, Badass Gal asked photographer Marc Hayden and me if we would help them celebrate all the nominated women with an exhibit. #BadassBecause is a celebration of women who are not afraid to
London, United KingdomFull Time
Contagious is one of the leading marketing and trend consultancies, championing the top 1% of non-traditional creative ideas in the industry. Within Contagious, I am part of the editorial team, responsible for our intelligence platform (Contagious I/O) and quarterly magazine. Responsibilities and highlights include: • Becoming head of Contagious magazine’s startup section and responsible for researching, selecting and pitching potential startups to the Editor and Deputy Editor • Speaking at Contagious’ Now Next Why event in front of more than 200 senior marketers and brand representatives • Researching, selecting and covering the top 1% of creative marketing ideas around the globe • Continuously pitching potential editorial features, trend ideas and brand case studies • Interviewing experts in the field of design, science, business, media and marketing
London, United KingdomFreelance
INTERLACED is a media and events platform covering the most exciting developments in fashion and technology. The idea behind INTERLACED is to bridge the gap between startups in fashion tech, established companies, the academia and the wider public, for the next wave of fashion. Highlights include: • INTERLACED 2015 – a one day future forward conference in London with keynote speakers from leaders in fashion, retail and technology as well as staging one of the first fully fledged fashion tech catwalk shows in Europe • Named as one of the top 10 resources to follow for fashion tech insights by Deutsche Telekom • Participating as a speaker at industry events in the UK and beyond, including The Drum Social Media Tuesday, Digital Shoreditch, The 3D Printing Show, Digital Fashion Forum Greece, Fashion Tech Days Roubaix, among others • Invited by BDYHAXCON as a co-producer for their 2017 fashion tech catwalk show – Put Together. In addition to co-producing the show, I also took part as a speaker and media partner
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- Digital Media
- Business Writing
- Content Marketing
- Event Management
- Account Management
- Social Media Digital Strategies
- Fashion Technology
- Analysing Trends
BA Marketing, Advertising PR
- Birmingham, United Kingdom
Bachelor of Arts (with Honours) in Marketing, Advertising & PR Main research project: The Effects of Social Media on Client – Advertising Agency Relationships in the UK Research Supervisor: Steve MacKay Positions: Student Ambassador; Student Academic Mentor & Partner Activities & Societies: Birmingham City Business School Student Council
B-Hive Creative and Marketing Talent Competition, Digital Strategy CategoryAwarded for developing a campaign for the launch a new fashion brand with the objective of fusing digital and physical retail spaces. This included pitching the campaign to industry professionals from a range of agencies and in-house communications teams in the West Midlands area.
Marketing Challenge Trophy Winner, Creative Concepts ModuleTeam winners for conceiving, branding and launching a music band with a high impact marketing campaign.