About me
I’m an award-winning creative lead and love working closely with strategy, tech and design.
I love digital.
Creating something that people will use, share and talk about excites me. Helping brands communicate in a positive, meaningful way - or simply making people happy - is what I enjoy most. Having spent the last 11 years in this part of the industry I have seen our medium grow up and get giddy thinking of what possibilities the future holds.
D&AD New Blood judge.
SheSays Awards judge.
Speaker at FutureRising&SheSays' Young&Awesome.
Clients I've worked on: Simple, St Ives, Baileys, NESTEA, Beats by Dre, Nike, Unilever (Skip, Rexona, Sunsilk), NIVEA, Disney, BBC, Schwarzkopf, Skype, Orange, Lacoste, Volkswagen, Virgin Media, LovePork (Red Tractor), Budweiser, The Guardian/Observer, Guinness, Hasbro, TDA, Captain Morgan, Philips, Exxon, Johnson&Johnson, Star Alliance, Flora...
Specialties: Copywriting, art direction, creative direction and leadership, project oversight, presenting, cheesecake baking.
Projects
- Channel 4 - Utopia ViralChannel4’s new thrilling drama Utopia launched in early January 2013. 4Creative was commissioned to create a social media campaign to raise awareness among influencers and TV journalist and get them chatting about the series. My solution was simple yet effective: We recreated the feeling of being watched with a series of personalised viral films featuring Utopia character Wilson Wilson. He warns them that they are being followed while revealing aspects of their personal lives in incredible deta
Projects credited in
- How to drink coffee like an Italian : The moka potDesign icon and emblem of all things Italian.. Blog post and Instruction Guide part of our Welcome Pack in Rome. Illustration by Kate Copeland.
- Campaign & Creative Equals present the next generation of women redefining creativity 2018"Campaign and Creative Equals present the future creative leaders; the women defining creativity today and tomorrow. Last year, Campaign’s "Future creative leaders" made its debut. The result was a talent-quake. Those who explained away the lack of female creatives in their departments by saying, "We just can’t seem to find the talent", no longer had an excuse. Now, this list has a life of its own. In 2017, we had 70 entrants; this year, we had 170, all the way up to creative director level. So,69
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Work history
Associate Creative DirectorR/GA
Working across:
- Unilever accounts (Rexona, Skip, Sunsilk, Naturals: Simple, St Ives)
- Beats
- Nike
- Baileys
- Coke, NESTEA
Led and won pitch on NESTEA
Part of the key group winning the Unilever Naturals business.
Creative Lead
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Concepting, copywriting and art direction for Channel 4 programme marketing.
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Skills
- Advertising
- Film
- TV
- Art Direction
- Digital
- Design
- Production Management
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Illustrator
- Indesign
- Photoshop
Education
BA(Hons) First, Graphic Design Advertising
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Awards
Short-listed British Arrows 2013 Channel 4 Utopia Viral
Campaign Big Awards (Silver) Channel 4 Utopia Viral
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