The Hip Store
Brand/Product-The Hip Store-Independent high end retailer in Leeds. Problem-The store wants to showcase its collection of brands to a wider audience. Solution-Show that The Hip Store is for those in the know. Insight-The stores audience care for the small details, the brand names only they will know, and the feeling of rarity and design quality which they favour. Idea- According to the Gestalt Theory, you only need to see a small section of something to know exactly what it is. Pair this with photography to showcase the store. The campaign imagery works in pairs. Part 1 of the pair "If you know" and then Part 2 "You Know" Campaign accompanied by a Look Book, images photographed by myself.
For Adshel's Part 1 appears "If you know" then it transitions into Part 2 "You Know"
In magazines, the first part of the advert will appear in the middle, the second part as the back cover of the publication.
Digital Full Banner, hover over and image will change
Square Digital Banner, hover over and image will change
The campaign would advertise new products on The Hip Stores Social Media pages, utilising the gestalt photography.