Scenario: The House of Peroni exists digitally and as a physical place as a bespoke, immersive space that acts as a permanent window into the high-class realms of Italian fashion, design, art and cuisine. Updated daily, www.thehouseofperoni.com features editorial content submitted by a portfolio of established and emerging Italian creative talents.
Insight: Peroni wants to champion the sophistication of the 'Made in Italy' label and expose the quality beyond the stereotypes of Italian culture that most British people currently recognise.
Idea: We create an irresistible 'Italy treasure hunt' split into 4 weekly events where the coolest Londoners have to solve clues in order to find their way to participate in each event before the ultimate grand event: The Residency of the House of Peroni.